At first glance, Friberg’s works appear to be stage settings of fictitious and dreamlike worlds. At the same time, she uses photography – a medium that is closely associated with reality and that is used as a tool in documentary genres with a social orientation.
Friberg’s artistry is characterised precisely by great interest in societal issues and a desire to depict phenomena of contemporary life. Her works tell stories about modern man in a world where the power of nature and culture is severely constrained and where we often are defined by consumption, seduced by endless possibilities and allowed to retain the illusion of power.
Friberg’s photographs are the result of carefully planned, major productions in which collaboration with inventors, set designers and craftsmen are essential in creating the work. References to art history, and painting in particular, often appear in Friberg’s work.