Rock’s iconic shots of rock and roll legends such as Queen, David Bowie, Talking Heads and Iggy Pop, have pioneered idol photography by producing a multitude of official artist images in many diverse settings and styles.
In a reference to Bowie’s 1970 album, Rock is often referred to as The Man Who Shot the Seventies. Rock produced the images of Bowie during his most prolific Ziggy Stardust period (1972), and also the album cover Queen 2 (1974) which was used in the Bohemian Rhapsody video.
To emphasize the personality of each artist, Rock adapts the photographic techniques employed and uses alternatively colour or black-and-white, balanced light or overexposures, public or intimate settings, sharp or blurred, up close or distanced. His later photo subjects include artists such as Alicia Keys, Lady Gaga, Snoop Dogg, Daft Punk and Pharrell Williams.