Since 1992 Hoelstad has worked professionally with photography. With his journalistic background Hoelstad’s images always have a documentary feeling, even in the studio environment. Hoelstad has traveled extensively in his work and photographed everything from queens and nuclear reactors to executions and football matches in more than 100 countries.
In 1994 he became staff photographer for Svenska Dagbladet and later worked several years for another major Swedish newspaper, Dagens Nyheter. Since 2003 Hoelstad has been represented by Agent Molly and has mainly commercial assignments.
Hoelstad images often contain a story, he strives for a close contact with the portrayed and his images have an aesthetic feeling.