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Inspiring a more conscious world

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The Eye!

"Our mission is to bring color to the world, even if it´s in black and white"

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The Eye!

A battle of images, visual statements and twisted viewpoints. This is The Eye. 256 images from 83 of the best photographers in the world collide in one volume. Eyes of war meet the fashion phantoms, artsy glance against giants of nature. A provocative, absurd, beautiful and revolutionary book celebrating the first eight years of Fotografiska.

Through carefully-selected photographs from its exhibitions, The Eye not only celebrates Fotografiska’s own journey, it also interprets the evolution of the field during the years that Fotografiska has been around to influence it. Using the sensitive eye that has made Fotografiska such an outstanding success, this volume is a must-have for all photography fans, as well as collectors. Presenting masters next to emerging, yet equally remarkable talents, the book spans from the documentary and abstract to landscape, portraiture, fashion, and wildlife, providing a vivid testimony of Fotografiska’s exhibition history while showcasing the great variations within photographic practice.
“The secret of photography is hidden in its communicative power. It can show every aspect of the human condition. It can show a mountain, it can show a bird. It can show the face of a laughing baby. It freezes time.
- Albert Watson, photographer

The images are mixed with thought-provoking and inspiring quotes and anecdotes from the photographers as well as behind-the-scenes stories from the Fotografiska founders Jan and Per Broman, who share their fascinating insights and experiences gained by working with their world-renowned program.

“The Eye is a ground-breaking book celebrating the spirit of photography. During the eight years since we opened we have hosted amazing photographers and exhibitions. In this book we want to show the best of the best in a way that challenge the perception of the viewer. Just as we aim to do at Fotografiska.”
- Jan Broman, Per Broman

Who?

For us, creating shared value is a big part of our why. It is the carrier of our history and the key to our future.

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Who?

For us, creating shared value is a big part of our why. It is the carrier of our history and the key to our future. By aligning the core of our business with the needs of society, we are determined to make the world a better place.

Driven by our vision to inspire a more conscious world, we aim to raise the level of awareness by questioning what we eat, drink and take for granted - nudging society towards more sustainable habits.

Ever since we started in 2010, we have been using the power of photography to communicate important ideas and turn people’s attention to what they otherwise might ignore. By relying on our core values of sustainability, innovation, inspiration and inclusion, we have built a strong foundation that enables us to have confidence in our uniqueness while still being open to change.

Everyday we strive to create a company able to thrive in the 21st century - cultivating an environment where mistakes are seen as possibilities to learn and fail better. By encouraging employees to come up with new ideas, assume personal responsibility and develop their ability to lead others, we are designing systems that can embrace uncertainty.

We all have the opportunity to engage with people who are different from us, people who could challenge our beliefs and broaden our horizons. This, for sure, is no easy task, but for us, using photography to build empathy is one way of getting there. I’m extremely proud of being involved, as owner and CEO, in what Fotografiska has become. We are constantly changing but remain a place of inspiration. This would not be possible without our amazing employees, who with their enthusiasm and energy enables us to reach beyond what is currently possible and to - step by step - move out into the world.

- Jan Broman, Per Broman

What?

Fotografiska is anything but your regular museum. We are an international melting pot, combining world-class photography and an avant-garde restaurant with a buzzingbar scene, learning academy and modern conversation hub.

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What?

Fotografiska is anything but your regular museum. We are an international melting pot, combining world-class photography and an avant-garde restaurant with a buzzing bar scene, learning academy and modern conversation hub.

Founded in Stockholm in 2010, our dream has always been to create an authentic, inclusive and innovative platform for photography worldwide. Determined to use the power of photography to make a real difference and leave a lasting impact on society, Fotografiska is one of the world’s most popular photography museums.

The experience at Fotografiska is designed to appeal to all senses by combining flavour, scent and art in an inspiring environment. Our food philosophy, Sustainable Pleasure is about serving high quality, inclusive and healthy food all the while shifting consumer attitudes towards more sustainable habits by inspiring people to consume and produce more consciously.

How?

By following our vision of inspiring a more conscious world, we aim to raise the level of awareness and question what we eat, drink and take for granted - nudging society towards more sustainable habits.

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How?

By following our vision of inspiring a more conscious world, we aim to raise the level of awareness and question what we eat, drink and take for granted - nudging society towards more sustainable habits.

By relying on our core values of sustainability, innovation, inspiration and inclusion, we have built a strong foundation that enables us to have confidence in our uniqueness while still being open to change.

Inovation
The spirit of innovation is present in everything we do and being open to new ideas and cross-boundary collaboration is a natural part of our culture. For us, this means having the courage to do things differently, always question the taken for granted and not being afraid of failure. By pushing ourselves to constantly innovate and explore ways of merging art, business and society we have been able to introduce several ground-breaking ideas to the market, including cutting-edge technology that enables us to engage guests in immersive experiences where they are invited to co-create the content with us.

Inspiration
Presenting beautiful, inspiring and thought-provoking world class exhibitions is at the core of our business. Recognizing the need for human respite and reflection, we aim to provide a space where people can stay present in the moment and meet each other in wonder and surprise, a place in which opportunity meets grace and change is made possible. By keeping a close eye on the needs of society, we are able to create dynamic and ever-surprising exhibitions for our guests. Focusing on the guest experience, we make sure to always let the exhibitions play the leading part, offering guided tours and making sure that everything we do aims to inspire a more conscious world.

Sustainability
Being a museum for the future, it is crucial that we keep an eye on what is to come while always remaining rooted in knowledge about the past. Serving as a societal storyteller we want to use the art of photography as a vehicle for conveying stories about a more sustainable future.
But for us sustainability is much more than a value proposition, it is part of our DNA, and at the core of all our operations. We take a systemic view of sustainability and strive to minimize our ecological footprint, while ensuring a dynamic business model that can thrive without the need of governmental support. Also, we consciously invest in our employees’ long-term well being and personal development in order to ensure a resilient, creative and passionate workforce. For us, sustainability is an ongoing process and a constant reminder for us to favor ideas over conventions and purpose above convenience.

Inclusion
Our idea from the beginning was to create a place where people could feel included. Rather than catering to the needs of the elite, we wanted to introduce world-class photography to the masses, making art more accessible and offering people a place where they could feel at home. Our value of inclusion runs like a red thread throughout the organization and serves to influence us in the many choices we make every day. Such decisions include designing our spaces to be accessible to everyone, regardless of disability, setting longer opening hours to include people who work late and creating a dining experience that many can share.

Where?

Whitechapel’s distinctive and ever evolving mix of populations, architecture, colors, sounds, tastes and ideas has historically set it apart from the mainstream.

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Where?

Whitechapel’s distinctive and ever evolving mix of populations, architecture, colors, sounds, tastes and ideas has historically set it apart from the mainstream. Still today the neighborhood attracts a great deal of London’s free-thinkers and innovators. The building at 10 Whitechapel High Street is located in the heart of this highly connected area. During peak hours, Crossrail trains run every 2.5 minutes in each direction and there are 24 trains per hour between Whitechapel and Paddington, providing the perfect setting and opportunity for Fotografiska London to drive business forward.

Traditionally, Whitechapel has been something of a thoroughfare, defined by its proximity to other places but that is quickly changing. Its regeneration will lead to more pedestrianisation, reduced traffic flow, more green space and improved urban qualities. The cycle superhighway that runs from Aldgate to Bow along Whitechapel High Street is being improved and the new cycle “super corridor”, linking the nearby Tower of London to Green Park, will cement Whitechapel’s position as one of the best-connected parts of the city.

Get in contact

The Museum of Photography
10 Whitechapel High Street, London E1 8DX