He dropped out of the University of Kookmin University at age 20 to pursue his career as an art director, visual artist and photographer. Initially taking photos of his friends and flowers in Seoul, he gradually turned to fashion photography and at the same time (2016) created his own fashion brand KUSIKOHC. Gi-Seok is fascinated by beauty and the analogue process of photography that can capture it. He calls it “the unexpected beauty”, what to him a digital photograph simply cannot produce. As a fashion photographer, Gi-Seok has worked with Vogue Korea, Elle Korea, Esquire Korea and brands such as Prada, Nike, Adidas and Cartier.