Diesel advertisements 1991–2001

Finally It All Makes Sense

18 November, 2016 — 12 February, 2017

A new exhibition at Fotografiska of the world-famous, controversial advertising campaign for Diesel, including images by some of the world’s most prominent fashion photographers.

EXHIBITION

What were they doing, Jocke Jonason and Johan Lindeberg, when they grabbed the marketing world by their you-know-whats – and turned everything on its head? Now it turns out that “it all made sense”…

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"We had always been extremely interested in politics and saw this as a golden opportunity to charge the adverts with messages close to our hearts – mixing the absurd with important statements." - Jocke Jonason

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