23 November, 2018 — 03 February, 2019
Fotografiska's Black Box turns pink in Arvida Byström's hands. Entirely pink and filled with the photography and artistry that have made her an Instagram star. A brightly burning (and often censored) star who relentlessly shines her light where most needed.
Inflated Fiction allows us to follow her exploratory thoughts on femininity, identity and gender norms through an installation in which her revealing and challenging photographs have. Byström uses her artwork to question prevailing norms, such as the sexualization of the body.
"In recent years, pink has gained other, somewhat different connotations … but for a very long time it was a colour that only represented women and a perceived 'femininity'. It still does to a large extent, but at least now it's permitted to be associated with other areas. In any case, it's had important symbolic value that I've enjoyed playing with, challenging, questioning, re-evaluating and simply revelling in because it's oh so pretty. I've loved pink my entire life!" – Arvida Byström
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