Sofia Ek | The Minefield Girl

Museum - Closed today

04:56 - 07 Feb 2018

Through innovating storytelling with motion art, narration & 3-D Sound design her AudioVisual Book, The Minefield Girl is both an exhibition at Fotografiska and available on Spotify & Audible. At the same day as the exhibition, The Minefield Girl opens at Fotografiska February 1st at 6.00 pm. Ek curated an immersive experience for mobile users in the Digital Book Space. The story is based on her personal experiences as a young woman doing business in Libya during Gaddafi’s regime.

The audiovisual book’s concept of art, sound and technology, Ek will be showcasing her immersive digital installation at Fotografiska, a world-leading museum of photography based in Stockholm, Sweden, offering an unforgettable experience through photography. Fotografiska is one of the largest and well reputable institutions in Europe, soon to be opened in both London Whitechapel and New York Park Avenue.

Sofia Ek, in collaboration with the Digital Art Platform Blackdove and Fotografiska, has commissioned 18 contemporary artists to create original moving image artwork as interpretations of each of the book chapters The sound design is powered by Buttons NYand the 3-D audio was applied by Visisonics. Ek’s audiovisual book will showcase a different way of how mobile users will experience storytelling in the digital age of literature consumption. The result is an elevated listening experience creating visual context between listener and story. In the exhibition hall, the guest will be able to get the background for each artist through Fotografiskas app.

“We are now very proud to exhibit Sofia Ek’s mindblowing exhibition “The Minefield Girl” with itss unique story and presentation,” says Jan Broman, CEO of Fotografiska International.

Today parallel with the opening at Fotografiska, Sofia Ek announces the release of her first audiovisual book, “The Minefield Girl,”a story based on her personal experiences as a young woman doing business in Libya during Gaddafi’s regime. Her audiovisual book is set to be released today on Spotify’s new multimedia format, “Spotlight.” The book’s audio version will be available on Audible as well.

“I am excited to share such an immersive experience that will display an integration of different industries for the curation of storytelling. To be exhibited at Fotografiska is such a great honor and the exhibition makes a perfect match with the digital channels. It is also cool that they will open up at Park Avenue in the beginning of next year. It shows the great interest in photography as an artform, and its fantastic impact as the storyteller” shares Sofia Ek. “Today, with the power of consumption on our mobile phones, I wanted to present a combination of how we expand our minds to obtain stories through film, television, mobile phones, streaming platforms, online videos, etc. Through art, narration and sound, I expose the power and danger that I faced by the Gaddafi regime, and how it affected me – both personally and professionally.”

Many of the multimedia artists who took part of the book’s motion art include Alex Israel, Jon Kessler, Johanna Hauser and many more. For a full break down on each artist and chapter from “The Minefield Girl,” please see the link below, which will lead you to a digital zine presented by Black Dove.

Digital Zine of “The Minefield Girl”

The launch of the immersive digital installation had a great attendance of friends such as John Legend, Camilla Belle, Adrien Brody, Nick Jonas, Tory Burch, Diane Von Furstenberg,Dasha Alexandrovna Zhukova, Julie Greenwald, Maxwell, Jack Antanoff, Randi Zuckerberg, Emmy Rossum, Hailee Steinfeld, Chris Rock, Camila Alves, etc.

About The Minefield Girl

The story is based on Sofia Ek ́s personal experiences as a young woman doing business in Libya, while Gaddafi was still running the country with an iron fist. Her mission was to present Libya to the Western world of big business via the pages of the Wall Street Journal’s magazine SmartMoney. Sofia finds herself facing one setback after another as she tries to navigate Gaddafi’s Libya, where nothing is what it appears to be. She discovers that she is being watched at every turn. A love affair proves to be both thrilling and dangerous, as she realizes that the country’s most powerful men have ways to control even people’s personal lives. Consumed by her desire to succeed and to be part of something bigger than herself, Sofia finds herself deep into the corridors of power, unaware of the dangerous minefield she has walked into.

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