Anja Niemi is a creator of elaborate fictions. At once artist and subject, she reimagines the genre of self-portraiture through photographic tableaux-vivants.
Employing two seemingly opposing aesthetic strategies – beauty and the unheimlich, or uncanny, – Niemi's imagery sutures Hitchcockian Blondes into Lynchian landscapes. The seductive beauty of her pastel colour palette, lavish interiors, and immaculately coiffed, hyper-feminine characters, invites the viewer to judge by appearance. At the same time, by offering the body doubled, or in fragments, in awkward poses, we are compelled to wonder.