Values

Curiosity

is the desire to learn something new, to keep an open mind, and to listen to a wide range of sources. Challenging stereotypes, finding new perspectives, cultivating experimentation—these are our core tenets. Curiosity drives creativity and development. We are passionate about facilitating artistic expression and presenting new insights to important subjects.

Confidence

is the belief in our point of view, the path we have chosen, and what we are building. We believe in our ability to guide our audiences through shared values and beliefs, and to strengthen our community through culture.Our confidence is rooted in experience and knowledge, as well as our international backgrounds, and our inclusive approach that values creation.

Joyfulness

is the ability to take pleasure in the art we see, the moment we experience, or the meal we share. We succeed when our work creates joy for the guests we invite, the communities we serve, and the people we are proud to call our colleagues. Our work’s purpose is to celebrate life and the common ground we will always be able to find through joyfulness.

Inclusion

means we welcome everyone. We are proud to be the place where guests can have a powerful art experience, no matter their background or expertise.Our platform includes and empowers those who have not been seen or heard enough. Our greatest strength lies in bringing together voices from all walks of life, and from every corner of the world.

Entrepreneurship

Being an independent voice in the museum landscape allows us to take risks in creating something visionary. Our economic sustainability enables us to curate world-class exhibitions, develop unique programming, and deliver lasting cultural value to everyone we engage with—now and in the future.